Coca-Cola Company Is Recruiting Franchise Manager

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Job Title:  Franchise Manager
Job ID:     27342
Location:  Lagos 
Job Type:      Full Time 

Position Overview:

• Develop and implement innovative business strategies and tactics, in partnership with customers, bottlers, suppliers, and internal business partners that deliver sustainable growth, profitability, shareholder value, expansion of the category and TCCC portfolio. Develop and convey a clear vision that inspires the organization to develop breakthrough products, packages, and processes within the Water, Juice, Energy, Coffee &Tea categories that create value in the marketplace and drive higher points of purchase and consumption.


• Set up in a collaborative manner, business systems and procedures that ensure aligned effort from all functions, the bottler and Business Unit. In particular the implementation of the Commercialization Procedures, for the launch of new brands, as the business activity that involves more functions than any other.


• Lead, motivate and develop capabilities of the Still Beverages Team working with the General Managers & Functional Managers to provide strategic marketing leadership and consultancy to the Franchise.


• Establish networks within local industry and with key stakeholders to support profitable result delivery.

Key Duties and Responsibilities

• Drives profitable growth of the Stills Business


• Develop short and long range category, brand, channel, and customer business plans that are integrated, prioritized, executable in the marketplace and supported across  the system.


• Has profit and loss accountability. Use financial insight to make principle based strategic decisions which benefit the Franchise. Align strategy (with all key stakeholders, including bottlers) across the Franchise to ensure value for the system; Guardian of the integrity of TCCC brands/trademarks. 


• Builds and manages value based relationships with bottlers ensuring alignment with the Company. Act as business performance leader and main driver of major Stills beverage initiatives in partnership with function heads and General Managers.


• Delivers results by drawing on world class category brand management and consumer marketing skills as well as strong leadership abilities, financial acumen and in depth knowledge of system economics (I.e. COGS, DME, & SG&A). Defines Category and Portfolio Segmentation for the Business Unit. Approves Portfolio and Brand Strategies in line with agreed segmentation.


• Optimizes and allocates Company resources to the appropriate strategic solutions.


• Defines brand space including brand architecture, positioning statement and high-level marketing strategies (e.g., packaging, graphics, communication, media) and cascade across the System in order to ensure strategic integrity of core brand assets throughout the Business Unit in collaboration and alignment with Group and Corporate Initiatives.


• Monitor external and/or internal insights and consumer studies (including global studies) by reviewing related publications, reports and suggested readings from The Coca-Cola Company research community and local suppliers in order to raise system awareness of important trends and their potential implications.


• Improve decision making and use of consumer and marketplace information by providing Franchise teams with training in marketplace information and specialized classes in research tools and techniques in order to improve understanding of marketplace dynamics and opportunities.


• Build entire Business System from manufacturing through distribution and sales to consumption, recognising that the Still Beverage Model is relatively new and solve for all related problems. Ensure all “specialist” processes are leading edge and deliver the required deliverables to achieving the Business objectives; Ensure global best practice is effectively communicated to manage risks and impact to the business; actively observe and ensure adherence to quality standards across all initiatives across the Business Unit.


• Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments)

Financial/Job ScopeAccountable for total Category P&L (all Brands): Unit cases, Gross Profit, DME, Brand Contribution

Organizational Impact/Influence

• Extensive High Level Strategic / Operational Interaction with: General Managers , Marketing Director, Global Brand/Function Directors, Local Marketing & Operational Marketing Teams, Bottler senior managers; external stakeholders & suppliers.


• Nature and Purpose of the Interaction: Develop and align marketing and business strategies and plans to deliver sustainable system profit growth and capture the market opportunity.


• Has authoritative impact and influence on the total Business Unit’s activity and framework through strategic and tactical inputs. Considered to be an important member of the Business Unit’s Executive Team

Supervisory ResponsibilitiesDirect Reports:  Senior Brand Manager Stills, Still Operations Marketing Manager,
Supporting Services: Commercial Finance Managers, Operational Marketing Teams

Related Job Requirements/Qualifications

Technical Skills:

• Manage Portfolio Marketing Mix


• Monitors Development of Brand Essentials


• Manage Portfolio Commercial Mix


• Monitor Portfolio Communication Strategy


• Monitor New Brand Development Process


• Secure Bottler Integration


• Consulting/Specialist Support

Generic Competencies: Refer to Competency Directory  and Provide between 3 – 7 of the highest priority competencies

• Building Value Based Relationships


• Building Sustainable Organisational Capabilities


• Leveraging And Respecting Others


• Problem Analysis / Problem Solving


• Strategic Decision Making


• Work In Teams


• Manage Project Management Process


• Translate Information And Data


• Manage Budgets


• Determine Financial Impact

Required Experience

• 8 - 10 years job experience in the beverage industry including high level operations and marketing management. At least 5 years marketing in FMCG industry. General Business Management skills. Demonstrates ability to act independently to achieve business targets. Juice experience preferred.

Education RequirementsBachelor’s Degree, preferably Business/Commercial degree

Cultural DiversityHas worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

AnalysisBusiness issues (full spectrum) – all brands, markets in Business Unit Category
People issues (full spectrum)
Judgement and Decision MakingSee key duties/responsibilities
Travel RequirementsApprox. 50% within Franchise, Business Unit

Working Conditions
As per work location


How To Apply
Interested qualified candidates should;
Click Here To Apply Online

Application Deadline Date
Closes by 10th December, 2013.